New app design
For years, BBVA stood out from its competitors thanks to having the best banking app. But over time, this was no longer enough, and the bank needed a new way to set itself apart.
My role
Throughout this year-long project, I collaborated as a Product Designer in a small team led by the Design Discipline Manager. I was involved from the initial concept definition to launch. My main focus was on helping apply the new visual style across the design system, working closely with teams across multiple countries
Conceptualization
We needed a concept to anchor the new idea of what we wanted to convey as a bank. Our main challenge was that having a good banking app was no longer enough to stand out from the competition
Definition
I collaborated for several months with a branding agency, helping bring our new values to life through core elements like colors, typography, images, textures, and illustrations. My main focus was ensuring visual consistency for seamless application across the design system.
Design System Implementation
I focused on applying the new visual elements across all design system components, collaborating closely with international teams to ensure visual consistency
Component Craft and Maintenance
Finally, I collaborated with the team to define the new behavior of these components and ensure their proper visual craftsmanship.
